StatFeedr™ is a patent pending technology developed and tested by 12D Sports. It enables the transmission of sporting statistics in near real time to any device, collectible, or merchandise. From sports equipment like hockey pucks and footballs to novelty items like model cars, bobbleheads, and decorative picture frames, StatFeedr™ Tech can be incorporated into almost any product. The possibilities are endless. Any sporting league, professional, collegiate, or youth, that maintains a database for team or player statistics can be tracked by StatFeedr technology.

StatFeedr equipped products are an innovative and exciting way for fans to engage with their favorite team and players. It is not engineered as a platform to deliver up to the second stats for hardcore fans. There are apps for that. StatFeedr is for merchandise.

Static merchandise is the same for every fan. There is nothing unique about it other than it might have your team name or logo on it. StatFeedr™ technology gives fans the ability to fully customize each piece of merchandise with their personal preferences. This creates an experience that is unique to every single fan. Nothing else on the market is capable of doing that.

The sport merchandise industry is still focused on building static products that never change. in most cases, you buy something cool and then watch it collect dust. StatFeedr technology transforms static merchandise into something much cooler while creating new and engaging ways for fans to follow their favorite teams and show their team support.


Early version StatFeedr circuit board

Early version StatFeedr circuit board


  • Supports 802.11 b/g/n on WPA and WPA2 networks

  • Powered by a lithium battery that lasts several months on a single charge

  • Epaper display for easy viewing from any angle in any light condition

  • Charges via USB port from phone, computer, tablet, or outlet adaptor


The possibilities are endless but here are a few examples of StatFeedr equipped merchandise:

  • Hockey pucks that track team and players stats like wins/losses, goals, points, penalty minutes, etc.

  • Football helmets that display team records, touchdowns, passer rating, receptions, interceptions, sacks, etc.

  • Baseball souvenirs that show your favorite player’s batting average, hits, home runs, errors, etc.

  • Picture frames that can display your favorite players lifetime stats, even if your favorite player is your grandson who plays college football.

  • NASCAR replicas that track drivers’ lap times, qualifying times and positions, wins, etc.

Not all merchandise needs to be traditional sports equipment or replicas, StatFeedr can be easily pared with things like bobbleheads, stuffed animals, plaques, pretty much anything you can imagine.

So now that you have a general idea of what StatFeedr technology is, we would love to hear from you. Click here and please send us your comments.